Korea's Digital Broadcasting Association (Chairman Kim Gyu, DTV, Inc.) on June 22, promoted SNSD as the ambassadors in attempt to lead a large scale public relation activities for the switch over transition to digital campaign.
United States has already completed the transition. Japan, the United Kingdom and many more countries are about to make the transition.
On December 31, 2012, Korea will shutdown its analog TV service provider, which will be replaced by digital broadcast.
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Source: Asiae
Credits: SNSD -Girls Generation-